Monday, June 10, 2013

All Hail Betsey.

I have a loud personality, so to speak. I'm the type of person who you can't ignore when I'm in a room. This isn't to say that is always a good thing. I like my style to reflect my personality. To this end I am a devote follower of the Church of Betsey Johnson.
All hail Betsey. The 70 year old that executes a cartwheel at the end of every runway show.

A few years ago I became aware of Betsey Johnson (BJ for short) when browsing the jewelry section at a local TJ Maxx. I remember finding a really cute bow ring packaged on a bright pink sale card. I absolutely loved its eye-catching nature and its gaudy, yet feminine, appearance. She is like the Vivienne Westwood for the masses. That was the humble beginning of what was to eventually become a full-blown obsession with all things BJ.
For those of you who are not familiar with the brand, BJ is, what I would describe, as feminine-punk on a nightclub vacation bender. Her products are loud, garish, and not for the faint of heart...which is exactly why I love them.
Perhaps what draws me the most to Betsey is that not everyone can pull it off. I know that when I buy one of her statement necklaces, it is highly unlikely that I will ever run in to someone who is also wearing it. Her products simply require a certain confidence on behalf of the wearer. Not everyone can walk around with Saturn around her neck.
One of my favorite pieces in my collection.
While I may love everything that is encompassed in the Betsey (and now Steve Madden as a result of bankruptcy) empire, I rarely purchase much outside of jewelry. Her clothes were not made to fit a body like mine, so I stick to the racks upon racks of baubles and glitter. 
BJ releases new lines regularly, so I never miss out on adding some new items to my collection. I recently added this blue alligator ring to my repertoire.


It even has a little pink bow tie!
Most of my Betsey finds come from Dillards, TJ Maxx, Von Maur, and her direct website.
Her jewelry prices often range from the high $20's for stud earrings to the $185 mark for her larger pieces (mostly necklaces and bracelets). 
Look for bright pink tags when scouting out her items in a store, they are simply impossible to miss.